Making Effective Business Presentation Videos: A Step-by-Step Guide

Despite the fact that PowerPoint has followed us from the office to Zoom, video presentations have quickly surpassed it as the preferred visual aid option. Why? Because video presentations enable presenters to communicate with their audiences in a clear and creative manner.

Statistics also show that viewers absorb 95% of the message while watching the video. This is how videos work. Videos can also assist businesses in increasing their performance and productivity. But how does one go about creating an effective video presentation?

In this blog post, we’ll go over some expert tips for creating a compelling business presentation video, as well as share some incredible video presentation ideas to help our business.

7 Proven Techniques for Making an Effective Business Video Presentation

  • Keeping it Brief and to the Point

To learn about a product or service, 66% said they would rather watch a short video. Any video that is longer than 3 minutes in length and is used as a presentation can detract from the viewer’s experience. As a result, we must be succinct and precise in our approach.

An ideal presentation video should last between thirty and sixty seconds.

  • Defining Our Goals

It is critical to state our objectives at the beginning of our presentation so that the audience understands why they should listen to us and what they will gain from doing so. Additionally, it will aid our audience in recalling crucial information from our business presentation, resulting in an effective Q&A session.

  • Making a Story!

Stories move people far more than statistics, intellectual points, or even quotations. We establish an emotional connection with our audience when we tell them a story, which allows our message to sink in. We can explain how we got here and why we believe in our company to our audience. However, we must keep our story brief but interesting.

  • Utilizing Audio Narration

Using an engaging voice to explain our points can help viewers understand the message faster. Although it may appear obvious, the audio quality of a video presentation is the most important aspect.

To record the audio, we can use high-quality microphones. While recording, we must avoid background noise, speak confidently, and adjust our tone and pace.

  • Utilizing Appropriate Music

Music has a strong psychological effect on the audience, which helps them stay focused on the presentation. And using the right music at the right time can help us communicate our message to the viewers more effectively. As a result, we should use upbeat music to grab the audience’s attention right away and slow music to relax the brain and allow time for a peaceful review of the content.

  • Making Use of Appropriate Animations and Graphics

Using high-quality animations and graphics can add value to the presentation video. Incorporating them into our presentation aids the audience in understanding the point we are attempting to make.

  • Finally, a Valuable Remark

The final note is our last chance to persuade our audience to accept our words. As a result, we must make it meaningful and punchy in order to hit them square in the face and persuade them of the importance of believing in us.

Let’s take a look at some video presentation ideas for businesses to help them stand out.

6 Brilliant Video Presentation Ideas for Your Company

  • Sales Video Presentation

Increasing sales is a difficult task in most businesses. Salespeople used to call potential customers or distribute brochures to sell their products, but these methods were less effective than one might have hoped.

A sales video presentation is far more effective than a traditional sales presentation because it humanizes the experience and allows customers to watch it whenever and however they want. We can include testimonials, statistics, and quotes in our presentation video to demonstrate the unique value of our product or business and attract new customers.

  • Product Demo Video Presentation

Product demo videos are an excellent way to attract new customers and keep them returning for more. It is also much faster and easier for a company’s sales team to record it once and then play it back for future prospective customers. By importing the convert   image to video from our product catalog into an editor, we can easily convert them to videos and bring them to life with upbeat music and animations.

  • Employee Onboarding Video Templates

Employees have a significant impact on a company’s success, so employers strive to hire only the best. Onboarding booklets, handbooks, and stacks of documents must be more engaging in order to welcome them.

Creating slideshows with engaging visuals or using pre-made video templates and audio can aid in onboarding, particularly for remote workers, and can pique the interest of our new employees in joining our team.

  • Internal Company Training Video Presentation

Employees, both new and experienced, require training. Furthermore, video presentations are far more effective than verbal presentations. We can share clear and consistent company information, making it easier to watch and understand.

  • Investor Pitch Video Presentation

Startup funding is becoming more widely available. However, as more funding becomes available, the number of competitors increases. Furthermore, given how busy investors are, a video presentation is undeniably a more effective way to pitch our company. Instead of a folder full of text, we can create a video presentation pitch to attract prospective investors’ attention and help our company stand out from the crowd.

We’re Almost Finished!

A video presentation can help our company develop long-term customer relationships and market its products creatively. Although it takes time and effort to plan and record the video, the impact and results are well worth it.


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